Marketing Plan Nike - 3380 Words

INTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer: Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nike’s strategic direction: – Current market situation: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable†¦show more content†¦The main consumers of Nike products can be divided into the following major segments: proffessional athletes (approximately 65 000); †¢ active amateurs (between 20-55 years of age, 368 728), †¢ students (fashion or trend fostered, approx. 896 734); †¢ young active people (between 15-19 years of age, who practice sport for good body shape or just for health, approx. 220 937) and †¢ people from upscale market (usually earn above the average for the country, who would like to feel comfortable and look good when training, approx. 600 000). (Ministry of physical education and sport, 2011, National Statistical Institute 2011) Professional athletes seek better performance and to reach the best of their potential. Product characteristics include light weight, high innovation and cushion technology. For instance Carl Lewi’s custom-designed pair of golden-colored Nike racing spikes made with Zytel, sources state that each shoe weighed about 94 grams. Active amateurs and people from upscale market are concerned with low risk of injuries and better performance. Product can be viewed with light weight and cushioning technology. Air Max a renowned running shoe by Nike, specially designed to provide the ultimate in impact protection — reducing shock and distributing pressure, best characterizes the product. (www.footlocker.com/searchresults/keyword:nike+air+max/)Show MoreRelatedNike Marketing Plan Essay1675 Words   |  7 PagesABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employingRead MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 Pagescompanies together as partners in more than just the way of marketing. The product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as financial growt h for the companies’ employees. 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Four Ps of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. BusinessRead MoreNike s Marketing Plan For Nike Essay962 Words   |  4 PagesFounded January 25, 1967, NIKE, Inc. (About Nike, 2016) became one of the biggest designing and marketing companies across the globe. A designer and marketer, Nike sells athletic footwear, apparel, equipment and accessories for men, women and children/infants. The company has three major brands as found on their product portfolio: NIKE, Jordan, Hurley and Converse. Their product is sold through-out North America, Central America, South America, Asia-Pacific, Africa, the Middle East and Europe andRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficialRead More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MoreLi Ning Marketing Plan2787 Words   |  12 PagesInformation Technology and Management Science Engineering Lecture Notes in Information Technology, Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ï ¼â€  Management, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and controlRead MoreChapter 2 : Developing Marketing3141 Words   |  13 PagesHome assignment-kotler-12th edition- 2nd chapter CHAPTER 2 : DEVELOPING MARKETING STRATEGIES AND PLANS MARKETING DEBATE—What Good Is a Mission Statement? Take a position: Mission statements are critical to a successful marketing organization versus mission statements rarely provide useful marketing value. 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Pategonias Expansion Strategy - 3079 Words

1. Patagonia’s Current Strategy: Key Processes and Customer Perception In the context of our business model our number one key process is our Rules and Norms (a complete breakdown of Patagonia’s current business model and a to-be-proposed business model are available for review in Exhibit I). This ethos that started with the founding of Chouinard Equipment continued through the creation of Lost Arrow and indeed Patagonia. Our self-proclaimed â€Å"dirtbag† culture has resulted in some unorthodox business practices over the years. We pride ourselves on our efforts to reduce the social and environmental impact of the lifetime of the goods and services we produce. This is something that our competitors recognize but do not focus efforts on; for†¦show more content†¦However, once again (as shown in Lost Arrow: Financials, Exhibit III) we have been operating in the black for the last decade. This may also be explained by our company ethic. We focus on a curbing of consumption and that focus has limited how much we are willing to spend on advertizing. Conversely our competition holds advertisement as a high priority when establishing sales and brand. This observation is not trivial and could more than account for the balance between our costs and those of our competitors. 3. Moving Forward As discussed the current model for Patagonia works. You can be a â€Å"dirtbag† and make make money. The question is how do we continue on with the goal of 10% growth per year for the next five years? Whatever we choose we must operate within that moral fiber that helped us to achieve who we are today. Following are two suggestions for how to move forward, one uses our current business model, the other proposes a change. Please reference Exhibit I for business model analysis and Exhibit II for strategy. Strategy: Current Business Model Tactic One: A Focus on Retail – Our best margins are derived from retail sales however this accounts for just one third of our sales volume. The best type of marketing asset we have are our retail employees. Our Dirtbag Ambassadors are out there skiing, snowboarding, climbing, camping, bouldering, and living the life that Patagonia wants to be an

Maxine Hong Kingston `No Name Woman` Free Essays

string(60) " on the functional background of the phenomenon \(Lee 17\)\." In the story ‘No Name Woman’, Maxine Hong Kingston describes unique experience of women in China and social relations existing in the Chinese society. The continued existence of the â€Å"traditional† Chinese family pattern or some reasonable compromise thereof is often explained as necessary to the Chinese way of life, when, in fact, the way of life referred to has ceased to exist. This sometimes leads an author to ignore the fact that the family referred to may be a survival of an institution past its time as a functional prerequisite of the system in which it occurs rather than a prerequisite of the general system currently extant. We will write a custom essay sample on Maxine Hong Kingston: `No Name Woman` or any similar topic only for you Order Now The story vividly portrays social life of Chinese village people, oppression and male dominance affecting family relations and destinies of women. The main questions are: What is the role of a family unit and an individual in Chinese society? What is the impact of social status and position of women on family structure and sexual relations?, What is the role of economic relations in Chinese village and their impact on a family unit? The story can be interpreted as a historical discourse which unveils family structure and family relations excising in the society. From the story, readers know that in each kinship structure there are certain generalized structural requirements which must be satisfied if the structure is to continue its existence. Maxine Hong Kingston depicts that it is essential that some distinctions on a sexual basis be brought out in every kinship structure, but the same is also true for the society as a whole. Kingston describes: All the village were kinsmen, and the titles shouted in loud country voices never let kinship be forgotten. Any man within visiting distance would have been neutralized as a lover-â€Å"brother †¦ .. younger brother,† â€Å"older brother†Ã¢â‚¬â€œone hundred and fifteen relationship titles (Kingston n.d.). The role differentiation of women relative to men in the kinship structure can never vary independently of that for women in the society at large. The question of education in terms of family structure is an extremely broad and complex subject addressed by Kingston. Three factors are always of great importance in such educational structures. In general, these are: (1) the content of the education, (2) the methods by which it is taught, and (3) the person or persons who carry out the teaching. There is a tendency to devote a larger proportion of one’s concern to what is taught than to the other two categories (Stockman 27). Kingston describes that the methods used, the systems of rewards and punishments by which the learning process is bolstered, and the roles of the primary teachers are of equal importance. The above remarks apply to family education in general and that of children raised from birth within the family in particular. Some special mention must also be made of the education of members brought into the family from outside at a more mature age. There are two major types of such individuals–those brought in by adoption and those brought in by marriage. The former may be brought in while quite young, and the earlier the age at which the adoption is made the more closely do the educational features of the case resemble those of the raising of other children (Shu 199). To the degree that the adopted person is mature, and always in the case of marriage, there is the problem of introducing the new member to the specific family personalities and the particular family situation in which the new member will in future act. Kingston tells readers that: When the family found a young man in the next village to be her husband, she had stood tractably beside the best rooster, his proxy, and promised before they met that she would be his forever. She was lucky that he was her age and she would be the first wife, an advantage secure now (Kingston, n.d.). There is in all family systems a specifically institutionalized method of integration of new members, though the rigidity of the system and the sphere of action covered by it may vary enormously. In these respects, the introduction of new members via marriage is far more important than any other mode of their introduction. â€Å"Maxine’s aunt, face blame for exposing their communities to the threat of death or actual death in relation to outside forces† (Griffiths 353). The other major mode, adoption, never occupies so strategic a role numerically, since in every family there must be at least one such introduction by marriage, whereas adoption is not necessarily so ubiquitous in family systems. Role differentiation in family structure is depicted as the distribution of persons among the various positions and activities distinguished in the kinship structure and hence the differential arrangement of the members of the structure. This immediately raises the question of the terms on which differential arrangement is made. â€Å"Brothers and sisters, newly men and women, had to efface their sexual color and present plain miens. Disturbing hair and eyes, a smile like no other, threatened the ideal of five generations living under one roof† (Kingston, n.d.). Kingston depicts that the members of society must always recognize some structure of role differentiation and orient their action to it. Therefore, although the primary basis of a given role differentiation might be, for example, political, the phenomena involved cannot be understood solely in terms of the political variable. Whatever the basis of the differential arrangement of members in a society or group, the action of members of the group and of outsiders in their relations with this group must in part be specifically oriented to this inescapable arrangement. Thus differentiation may be to a marked degree interdependent with one or more of the other four structures to be discussed here, but it is never a dependent variable of one or of any combination of them. Before going further into this aspect of role differentiation, however, a word or so more needs be said on the functional background of the phenomenon (Lee 17). You read "Maxine Hong Kingston: `No Name Woman`" in category "Essay examples" First, there is the distribution of individuals among the total number of positions of whatever sort in the structure under consideration. This must be done regardless of how numerous or varied either the positions or the individuals may be (Shapiro 5). The number and variety of both categories will, of course, have substantial effect upon the concrete result, but the status of the requirement as a requirement is not affected by these considerations. The line drawn between the sexes in these respects is sharp and is one of the main factors in the consideration of the family problems. There are, of course, other possibilities of variation along these lines. One other interesting aspect of role differentiation on a basis of sex distinction is that it is so frequently a focus for stress in changing social systems. This usually puts considerable pressure on those patterns which institutionalize a sex differential regardless of objective criteria. â€Å"My aunt could not have been the lone romantic who gave up everything for sex. Women in the old China did not choose† (Kingston, n.d.). This is apt to be peculiarly true when the changes being made are in the direction of industrialization. The institutional basis of industrialized societies must lay peculiar stress on the differentiation of individuals on a universalistic basis. Economic allocation in kinship structure has been defined above as the distribution of the goods and services making up the income of the units of the structure and of the goods and efforts making up the output of the units of the structure among the various members of the units. Economic activities and interrelations, insofar as their sphere is confined to kinship orientations, are best studied for present purposes as they operate within the family. There are, of course, all sorts of economic relations defined in the relational approach to kinship, but, changing as this does with every change of ego, description of the relations is confined to descriptions of ego’s relations with other specific relatives, and any systematic operations of kinship groups fall from the picture (Stockman 67). To survive physically, the members of these groups must obtain and distribute these requirements. â€Å"In the village structure, spirits shimmered among the live creatures, balanced and held in equilibrium by time and land† (Kingston, n.d.). The story portrays that the members of the familial and family groups must have food, shelter, clothing, and similar necessities if they are to survive physically. â€Å"In patriarchal culture, these stories function within what Sandra Lee Bartky has called a â€Å"pedagogy of shame† that instructs young girls to learn about the inherent danger and corruption of their bodies† (Griffiths 353). These requirements are not in the nature of free goods as that concept is defined by the economists, and even if they were, the problem of distribution would still arise in the social context to offset the effect of jealousies which might well arise no matter how homogeneous the articles concerned might be intrinsically, and so forth. The link between the family groups and the larger economic aspects of the society as a whole has an additional importance since the status of the entire family in industrialized societies tends to be largely dependent upon the occupational role of the member or members upon whom the group depends for the bulk of its support. The second question of the directness of the contribution to the family needs has as its limiting case the self-sufficient agricultural family. Here the family might produce all it consumed without reference to exchange for any purpose with individuals or groups outside the family. The situation of the modern industrial worker’s family is at great variance with this since the overwhelming bulk of the income in this case is in the form of money power–earned for work having no necessary connection with the goods and services for which they are spent (Stockman 76). Critics admit that: â€Å"Kingstone’s style of appropriation reveals the boundaries that define the older narrative as fortresses, and the ways these intellectual fortresses mirror other, fortress-like ideological formations† (Shapiro 5). Kingston describes that this residual core of family duties which are performed directly is important because the duties are so often integrally connected with the substructure of role differentiation in general and that of sex roles in particular. The story shows that villagers depend upon the voluntary submission of the family members due to the inculcation of the value system of the society of which they are a part. â€Å"The villagers punished her for acting as if she could have a private life, secret and apart from them† (Kingstone n.d.). There have been cases of sons who have even stood unrestrained and permitted themselves to be beaten nearly to death by their fathers for faults committed. Such extremes are unusual, but they indicate the lengths to which these matters carry. Other factors in the implementation of power and responsibility are the interrelations with other family substructures which bolster their exercise. â€Å"But Maxine has increasing trouble applying this framework to the complexities of her family’s story and to the complexities of American and Chinese societies† (Lee 17). It has already been pointed out above that the patterns of economic allocation, role differentiation, and solidarity are intensely important in these respects. This must not be taken to indicate any particular general causal priority of one of these elements over the others. In sum, family structure depends upon and determines economic and social relations dominated in the society. The story â€Å"No Name Women† is a good historical source which helps to understand the role of family in economic relations and social values. Responsibility here means the accountability to other individuals or groups of an individual or individuals for his or their own acts or the acts of others. Social values and strong family relations portray that social action within certain limits is always an extreme, and in a sense it is the symbol of social frustration. Nevertheless, if the family is to function as a unit, it must be possible to see to it that certain requirements are met, by force if necessary, and it must be possible to take a definite person or persons to account if they fail to meet the family values. Works Cited Griffiths, J. Uncanny Spaces: Trauma, Cultural Memory, and the Female Body in Gayl Jones’s Corregidora and Maxine Hong Kingston’s the Woman Warrior. Studies in the Novel 38 (2006): 353. Kingston, Maxine Hong. No Name Woman. N.d.   2007. Lee, K.H. The Poetics of Liminality and Misidentification: Winnifred Eaton’s Me and Maxine Hong Kingston’s the Woman Warrior. Studies in the Literary Imagination 37 (2004): 17. Shapiro, E.H. Authentic Watermelon: Maxine Hong Kingston’s American Novel. MELUS 26 (2001): 5. Shu, Y. Cultural Politics and Chinese-American Female Subjectivity: Rethinking Kingston’s Woman Warrior. MELUS 26 (2001): 199. Stockman, N. Understanding Chinese Society. Polity Press, 2000. How to cite Maxine Hong Kingston: `No Name Woman`, Essay examples

Child Parent Conflict and Academic Performance free essay sample

Education and family plays a major role in the psychological development of a child. Parent- child relationships are unique, but vary in complexity (Barber, 1994); however, the universal element among all relationships is conflict. Child-parent conflict is defined as a struggle, or trial of strength between a child (defined in my research paper as an individual under the age of 18) and their guardian(s). There are many different conflicts that may arise from different situations, different sources, and all of which have different outcomes. Several psychological problems may arise as a consequence of interrelationships between children and parents; some of which include physical and emotional stress, anxiety, etc. Child-parent conflicts cause the decrease in academic performance among young adults as a result from many negative outcomes, such as stressors, anger, and anxiety. The nature of such conflicts resides in diverse sets of sources some of which include family structure and parental dominance, which cause consequences in a child’s well-being, such as violence and stress. Background Information Several structural changes have occurred in relation to family life and marriages in American families over the past three decades (Demo, 1992). Family scholars have empirically documented that rapidly changing values, social roles, behavioral patterns, and household arrangements which have negatively influenced child-parent relations (Demo, 1992). Demo conducts his research to lay out evidence on how child-parent relations have changed by examining structural changes in living arrangements and by gearing his research towards the effects of child-parent interaction and parental employment. According to Demo the negative consequences attributed to divorce, single-parent family structure, and maternal employment has caused the decrease in the well-being of American children. Demo’s proof assures that academic performance has dropped as a result of these structural changes in family between 1960 and 1980. Demo’s research portrays strong reinforcement with enough empirical data on the topic of the evolution of family structure. Through a psychological perspective and in addition to these academic affects, child-parent conflicts cause consequences on the child which may be internal or external. Stress is a consequence of child-parent conflict and it is necessary to know more about its implication on an individual. The fight-flight response can be triggered easily during the high periods of stress causing physiological arousal, increase in heart rate, blood pressure, secretion, respiration, hormones excitement, which prepares the body to deal with an impounding threat (Plotnik, 1999). This confirming that stress has a physical affect on the body; according to the general adaptation syndrome stress goes through a series of three stages; the alarm stage, the resistance stage, and the exhaustion stage (Plotnik, 1999). The situational stressors examine frustration, burnout, and interpersonal violence (Plotnik, 1999). Burnout is a common affect among students who experience high levels of stress. For these reasons, there are many internal and external consequences inflicted upon the child which result from conflict and which affect different factors, education being an important factor of a child. Nature of Child-Parent Conflict Sources of Conflict Conflicts have specific sources from which they arise; however, each relationship is affected by diverse sets of sources. According to Barber, conflict comprises of different levels of intensity. He examines diverse categories of conflict which arise between child and parent. Barber conducts a study on 1,828 White, Black and Hispanic families with adolescents and reports his findings on personal and social factors related to variations in conflict. The strength of Barber’s findings is seen through his investigation on a large population with diverse cultural backgrounds so as to permit an evaluation of whether or not child-parent conflict is similar across cultures; however, little investigation on the personal characteristics of family members is done, reflecting the author’s weakness in his report. It is reported that conflict transpired habitually over everyday matters such as chores rather than substantive issues, such as, sex and drugs. The reason some families are more conflicted with others may have to do with the personal characteristics of the participants in the conflict (Barber, 1994). For this reason, given the same topic of discussion, one family will argue more than another keeping in mind personal experience and perspective. This area of inquiry is important because of consistent associations between conflicted family interaction and several forms of externalized and internalized family problems (Barber, 1994). Every family is different and is affected by different sources of conflict, some of which include family structure and/or parental dominance. As mentioned before, familial structural changes have come about over the past three decades resulting in changing values, social roles, behavioral patterns, and household arrangements which have negatively influence parent-child relations (Demo, 1992). Family patterns have changed through general erosions of single-parent families, maternal employment, and dual-earner marriages. The changes in family patterns show how we have evolved as a society from the ‘traditional’ living arrangements which use to consist of a working father, housewife, and the children (Demo, 1994). According to Demo, single parents are less involved in their child’s school work, exert little parental influence, and find it more difficult to supervise and discipline their children. These are considered sources of conflict which causes higher levels of deviant behavior and increases conflict amongst families. Everyday employed mothers, reportedly, spend less than 4 hours with their children, while in all family types, fathers average lower than mothers at 2. 5 hours with their children (Demo, 1992). Lack of parental supervision and control, marital conflict, and family violence are patterns found in many single-parent families (Demo, 1992). In this case study, evolution has impact our society in a negative manner and will open many eyes to the benefits of the traditional household. Parental dominance is defined as a guardian having the control or power over an individual. According to Nimkoff, irritation and tension can result from a family which consists of a superior-inferior relationship between parent and child. When a parent reveals their supremacy and uses it to dominate and dictate to their children, parental dominance comes into effect as it may trigger children to rebel against their parents. In effect parental dominance remains to be a source of conflict. This status inequality makes a child subject to his/her parents and the parent, a leader. Parental control manifests itself in two different forms, physical superiority and survival superiority. Physical superiority is an object of size and strength compared to the inferior while survival superiority refers to the parent’s demand over essentials for the maintenance of life. A child’s culture is also called to mind when discussing parental dominance. Parental power determines, to a considerable extent, such matters as the culture traits which the child will take on from the parent (Nimkoff, 1931). The points that the author uses to backup his thesis are strong and reflect the strength in his article; however it is lacking empirical data which is usually a form of evidence a study has been conducted. The lack of empirical data suggests the weakness of the article. Consequences of Child-Parent Conflict The consequences that arise from these conflicts are different in types and intensity. The psychological response to a condition that threatens and challenges an individual requires some form of adaptation or adjustment. The consequences of these conflicts are that they can distract an individual from their focus and lead to an emotional state which ranges in intensity from mild irritation to intense fury and rage (Plotnik, 1999). According to Vandewater and Luster a few consequences in a child’s well-being include stress and violence. A child’s well-being is defined as a child’s state characterized by health. According to Vandewater, parental conflict influences children’s well-being regardless of family structure; however keeping in mind, family structure remains to be a source of conflict. Parental dominance which exists between child-parent, may be viewed as extending to three general fields, the physical, the psychological, and the social (Nimkoff, 1931). According to Nimkoff, in extreme cases child-parent conflict may lead to alienation, which parallels to stress, which can be acute or chronic, also occurring in isolation (Plotinik, 1999). Stress is a leading consequence to any sort of conflict which usually leads to anger. Plotnik states that anger increases in blood pressure, heart rate and the levels of adrenaline and noradrenalin. There are types of anger â€Å"active† and â€Å"passive†. The â€Å"active† emotion is when a person, when angry lashes out, with or without justification. The second type of anger is passive emotion; silent sulking, passive-aggressive behavior and tension characterize it (Plotnik, 1999). Most young teens typically exhibit passive emotion while older teens typically display active emotion. Cook-Cottone explains that 25% of children experience stress by the age of 16. Stress which may reside from school or other external forces, is the main factor which contributes to academic performance. Violence is another consequence which may arise through conflict. Some conflicts that occur are physical, emotional, and/or sexual abuse. Physical abuse is the second most recurrently reported form of child abuse account for 25% of all cases of child abuse (Barber, 1994). Abuse can result in many types of psychological disorders. It may also be a source of child-parent conflict as while parents play a dominant role in the responsibility of a child, through role play a child may mimic their parents fighting, causing aggravation. Researchers found that parents who are employed spend less time interacting with their children, therefore are at more risk of being violent when they are with their children (Demo, 1992). Luster and Small investigates sexual abuse, physical abuse, alcohol assumption, suicidal ideation, parental monitoring, and parental support through a questionnaire of 42, 568 adolescents. Luster and Small’s article portray much strength as it takes into consideration history of the concepts and the patterns that evolved in the past. The empirical data presented sufficient reinforcement which makes the article overall very strong. There are several other external forces that may drive a child to different consequences which are not mentioned above. Relation between Child-Parent Conflict and Academic Performance The relationship between child-parent conflict and academic performance is complex and delicate. When an adolescent is distracted by situations at home, the problems often tends to follow them to school, which in effect causes the child to perform poorly. Distractions are usually sources of poor academic achievement. According to Cook-Cottone, there are many factors that lead to stress, and many children are unable to return to school because of it, severely decreasing their standings in their academics. Parents who assume dominant roles in the relationship and whom tend to look at negatively are more prone to attract conflict within their relationship (Barber, 1994). With many external forces weighing down a child, they are most likely to face some of the consequences mentioned above. A student’s success depends on many motives, good or bad. Good factors lead to success while bad ones lead to negative performance in academics. The nature of child-parent conflict differs when dealing with different situations. As the relation between child-parent conflict increases, academic performance decreases. Conclusion There are so many forces which impact children, biological, environmental etc. The solution I would suggest to solve the problem of child-parent conflict, would be targeted towards parents more than to children. It’s easy to propose solutions; however, most aren’t applicable to the universal problems of child-parent conflict. No matter what family structure or how much time spent with a child, parents should be able to have meaningful conversations with their children for the time they spend with them. Family interaction is necessary and would reflect a positive atmosphere to consequently promote a child’s success in academic performance. Understanding how student development and how they learn is also of great importance, maybe more to the teacher than to the guardian(s) of the child. Overall, keeping a positive atmosphere at home would decrease the amount of child-parent conflicts and increase a child’s confidence. The forces that affect a child always differ, as a teacher, it is important to keep track of a child’s academics. If a high achiever drop their grades significantly, it’s important to approach the child and discuss issues if need be. Education and family play major roles in the psychological development of a child, and communication between parents and teachers, teachers and children, and children and parents is of great importance in order for our society to reach a goal for the younger generations.